Star Wars Fans Alert - Special Early Bird Promotions Coming Your Way!
Tuesday March 29, 2005
As the Star Wars movie release draws closer, Hasbro has planned three exclusive Star Wars promotions in the coming week. The first of the promotions is at none other than our friendly neighborhood Wal-mart!
Be sure to visit participating Wal-mart stores early Saturday morning to pick up your own "empty box". Well the "empty box" isn't exactly empty, but it doesn't contain any Star Wars figures or toys. Instead, it has certificate redeemable for the four Star Wars action figures originally available in 1977: Luke Skywalker, Princess Leia, R2D2 and Chewbacca. Only 50,000 of these empty boxes have been produced, so rush out and claim yours this Saturday.
Another interesting tid-bit is that the empty box packaging includes something interesting as well.
According to CNN, "Star Wars has been a successful part of our DNA and we hold that license near and dear to our heart," said Eric Nyman, Hasbro's senior director of marketing for Star Wars products.
According to Nyman, there's a hidden symbol on the package of each of the three exclusive Hasbro promotions that will be available at Wal-Mart, Target and Toys "R" Us.
"Once you find all three symbols, got to the Hasbro Web site and try to crack the Star Wars code for a secret prize," Nyman said. If you don't want to buy all the products, you can search for the symbols on the digital images of the products on Hasbro's Web site, he added.
For a bit of history behind the empty box specials you have to go all the way back to the first Star Wars movie in 1977. Kenner Toys, who had the license for Star Wars toys back then, didn't have too much time to produce Star Wars Toys. So it simply shipped out empty boxes with redeemable vouchers in there which customers could exchange at a later date for 4 Star Wars Toys.
In addition to the empty box specials, Wal-mart stores have also planned other festivities. "40 Hours of the Force" is a Wal-mart special complete with decorated tents outside participating stores. Events include DJs playing Star Wars music and photo opportunities with costumed Star Wars characters.
So what's happening at the other 2 early bird promotions at Target and Toys 'R Us ?
At Target (Research) stores nationwide, "Lava Reflection Darth Vader" is an exclusive product available to Star Wars fans.
In addition to the empty box gimmick, Hasbro has created a limited edition holographic Yoda action figure that comes with its own light saber, available only at Toys "R" Us. As per an earlier report, Toys 'R Us has planned a "midnight madness" experience where it will open its doors to the customers at 12:01 am on Saturday, to sell its Star Wars products. Read more about the Toys 'R Us promo.
Be sure to visit participating Wal-mart stores early Saturday morning to pick up your own "empty box". Well the "empty box" isn't exactly empty, but it doesn't contain any Star Wars figures or toys. Instead, it has certificate redeemable for the four Star Wars action figures originally available in 1977: Luke Skywalker, Princess Leia, R2D2 and Chewbacca. Only 50,000 of these empty boxes have been produced, so rush out and claim yours this Saturday.
Another interesting tid-bit is that the empty box packaging includes something interesting as well.
According to CNN, "Star Wars has been a successful part of our DNA and we hold that license near and dear to our heart," said Eric Nyman, Hasbro's senior director of marketing for Star Wars products.
According to Nyman, there's a hidden symbol on the package of each of the three exclusive Hasbro promotions that will be available at Wal-Mart, Target and Toys "R" Us.
"Once you find all three symbols, got to the Hasbro Web site and try to crack the Star Wars code for a secret prize," Nyman said. If you don't want to buy all the products, you can search for the symbols on the digital images of the products on Hasbro's Web site, he added.
For a bit of history behind the empty box specials you have to go all the way back to the first Star Wars movie in 1977. Kenner Toys, who had the license for Star Wars toys back then, didn't have too much time to produce Star Wars Toys. So it simply shipped out empty boxes with redeemable vouchers in there which customers could exchange at a later date for 4 Star Wars Toys.
In addition to the empty box specials, Wal-mart stores have also planned other festivities. "40 Hours of the Force" is a Wal-mart special complete with decorated tents outside participating stores. Events include DJs playing Star Wars music and photo opportunities with costumed Star Wars characters.
So what's happening at the other 2 early bird promotions at Target and Toys 'R Us ?
At Target (Research) stores nationwide, "Lava Reflection Darth Vader" is an exclusive product available to Star Wars fans.
In addition to the empty box gimmick, Hasbro has created a limited edition holographic Yoda action figure that comes with its own light saber, available only at Toys "R" Us. As per an earlier report, Toys 'R Us has planned a "midnight madness" experience where it will open its doors to the customers at 12:01 am on Saturday, to sell its Star Wars products. Read more about the Toys 'R Us promo.