Barbie Luxe: A New Line Of Barbie Themed High End Designer Wear To Be Launched
Saturday October 15, 2005
The fashion doll Barbie is all set to go places. High end designer wear including clothes, jewellery, handbags and accessories based on Barbie are on the cards. Famous designers like Anna Sui, Anya Hindmarch, Citizens of Humanity, Judith Leiber, Nickel, Not Rational, Paper Denim & Cloth, Stila and Tarina Tarantino to name a few have added a Barbie-like look and feel to their clothes.
The target market for "Barbie Luxe" is not the usual Mattel consumer base, but rather a more affluent set of people in their teens, 20's and 30's, according to a report by Reuters. This comes as no surprise, considering that the price range of these clothes is pretty steep!
Will Mattel's business tactic work? We'll just have to wait and see if this brand new venture pays off and revives the popularity of Mattel's Barbie. Barbie's sales have been down due to a number of different reasons, including stiff competition by MGA's Bratz dolls.
The target market for "Barbie Luxe" is not the usual Mattel consumer base, but rather a more affluent set of people in their teens, 20's and 30's, according to a report by Reuters. This comes as no surprise, considering that the price range of these clothes is pretty steep!
Will Mattel's business tactic work? We'll just have to wait and see if this brand new venture pays off and revives the popularity of Mattel's Barbie. Barbie's sales have been down due to a number of different reasons, including stiff competition by MGA's Bratz dolls.