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By Kristen Ryan, About.com Guide to Toys

Power Rangers Ranked The Most Popular Action Figure For Boys

Tuesday May 16, 2006
The marketing information company, the NPD group has ranked Power Rangers action figures as the #1 selling action figure in the boy's action figure category, thus making it the most popular action figures for boys in the year 2005.

In the latest iteration of the Power Rangers’ story, five brave young teens are called forth to take up the challenge and fight for the survival of the planet. Under the guidance of their wise mentor Udonna and the ancient Xenotome, the Book of the Unknown, these five Sorcerers embark on mystical adventures, befriend magical dragons and battle dangerous beasts. Power Rangers Mystic Force debuted in February 2006 as the dynamic 14th season of this perennially popular boys’ franchise.

The Power Rangers Mystic Force lineup for 2005 includes:

  • 5” Action Figures, the most popular product category, offers a total of four assortments with new and different features throughout the year, including lights, translucent bodies, sound and triple morphin action.
  • Vehicles, from the new Mystic Force Cycles and the all-terrain Mystic Force Trackers to the Mystic Force Dragon Mobiles, Power Rangers vehicles remain key in the brand’s lineup. For increased collectibility and play possibilities, the missiles from the Cycles can be mixed and matched across the line.
  • Megazords, including the Titan Megazord, which is comprised of five Power Rangers as super Zords, and morphs into three modes for endless play possibilities. Role-Play, featuring an expanded lineup that includes Mystic Morphers, the Titan Saber, Ultimate Dragon Saber and Mystic Saber Max, which are modeled after weapons seen on the TV series.

According to the press release issued by Bandai America, Bandai America is planning a promotional campaign to capitalize on the remarkable 15th season in 2007. As the brand has evolved, Bandai America has increased its promotional activities and Web site interaction through such efforts as the ‘What Happens Next?’ Complete the Ending Web-Movie contest.

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