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By Kristen Ryan, About.com Guide to Toys

Amazon.com Opens it's New Online Toy Store

Wednesday July 12, 2006
After ending its longtime partnership with Toys 'R Us, Amazon.com has opened up a new online retail toy store located at www.amazon.com/toys. According to Amazon.com, the new storefront offers much more variety in toys, almost twice the toy collection that they were previously selling in collaboration with Toys 'R Us. Free Super Saver Shipping is also offered in the store, which wasn't available earlier for a toy purchase.
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