BarbieGirls.com - Barbie Girls Take The Virtual World By Storm!
Monday July 23, 2007
We've heard of virtual pets. Now it's the turn of virtual dolls! Barbie is all set to become the next internet revolution with the new Barbie Girls. And Barbie has joined the rank of toys with virtual identities with the launch of the website BarbieGirls.com.
Fueled by the success of virtual pets like Tamagotchi, Webkinz and the like, Mattel decided that a great way to bring its Barbie doll back to the #1 position would be to try something along the same lines. The launch of the new Barbie Girls, cool MP3 players with a virtual twist, may just do the trick. Find out more about Barbie Girls.