Be-Bratz.com Takes Bratz into the Virtual World - MGA's Answer to BarbieGirls.com??
Thursday August 2, 2007
Oh, look what we have here - it's Be-Bratz.com, MGA's answer to Barbie Girls! Hot on the heels of Mattel's BarbieGirls.com and virtual Barbie Girls comes MGA Entertainment's Be-Bratz.com, a similar concept. Very much like BarbieGirls.com, you can create your own virtual Bratz character online, make friends with other online Bratz fans, decorate your personalized 3D space, play games and do other assorted activities. Following the "virtual toy" trend that we're seeing increasingly frequently nowadays, Be-Bratz.com aims to capture the online Bratz fan community, which is pretty sizeable if you consider the online Bratz forums. Girls will be able to join Be-Bratz.com by purchasing a special necklace which comes along with a Bratz fashion doll set for an MSRP of $29.99. Here's more about Be-Bratz.com.