The results are in! According to the Toy Industry Association's Trend Specialist Reyne Rice, the Black Friday turnout was big and there were lots of online transactions on Cyber Monday, but shoppers spent less this year.
According to Rice, the Black Friday deals started earlier this year and may not have been as substantial as in the past, with some stores stocking as few as five units of the special, hot deals.
The National Retail Federation said shoppers spent about $500 apiece during this period last year and only $400 this year.
Technology is affecting many of the shopping trends this season. According to Rice:
- Shoppers used mobile price-comparison technology to comparison shop right in the aisles.
- Many skipped the lines and shopped online on Black Friday.
- Many stores' websites honored Black Friday prices from the comfort of home.
How will your toy spending compare with last year's?
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