MADAGASCAR TAKES KIDS ON A “WILD” SUMMER ADVENTURE

Madagascar Movie Toys From Hasbro

This summer, DreamWorks Animation SKG takes kids and families on a “wild” adventure from the streets of New York City to the jungles off the coast of Africa in Madagascar. Hasbro brings the comedy and excitement of Madagascar major motion picture home to kids with their toy line that will be unveiled at the American International Toy Fair in February.

DreamWorks Animation's Madagascar, which will debut on May 27, is a computer-animated comedy starring four civilized animals -- a lion, a zebra, a giraffe and a hippo -- who have lived their entire lives in blissful captivity growing up as best friends at the Central Park Zoo... until the day they are put on a boat to Africa and suddenly find themselves washed ashore onto the exotic island of Madagascar. Now these native New Yorkers must learn to survive in this strange land and discover the true meaning of the phrase "it's a jungle out there."

Highlights of Hasbro’s product line, which will be available nationwide in May are:

MADAGASCAR TALKING PLUSH
Talking plush versions of Marty and Alex say some favorite lines from the movie. (Approximate Retail Price: $14.99)

MADAGASCAR Figure 4-Packs
Recreate your favorite scenes from the movie with these fun poseable figures. (Approximate Retail Price: $9.99)

MADAGASCAR Figures
Recreate scenes from the movie with these fun, poseable figures. (Approximate Retail Price: $2.99)

MADAGASCAR Jumbo Plush
Extra big, extra huggable plush versions of Marty and Alex. (Approximate Retail Price: $24.99)

MADAGASCAR Mini Plush
Soft, plush versions of Alex, Gloria, Marty, Penguin, Melman and Mort are just right for on-the-go fun. (Approximate Retail Price: $4.99)

SORRY! Madagascar Game
The SORRY! Madagascar Game brings the characters and fun of DreamWorks Animation’s Madagascar movie home for families to enjoy. In this special edition of the SORRY! game, players select teams of four from the 16 movie characters. Through traditional SORRY! game play, players compete to be the first team to make it through Madagascar and back to the boat. As a special feature, the SORRY! cards include quotable lines from the movie.

Madagascar Game

The Madagascar Game brings the adventures of the computer-animated comedy from DreamWorks Animation home. Kids will love traveling through the island of Madagascar with their four civilized animal friends from the Central Park Zoo. Joining Alex the Lion, Marty the Zebra, Melman the Giraffe and Gloria the Hippo will prove to be an action-packed adventure. Players must roll the die and play the right cards to escape the pack of Foosa and get back to the boat.

Madagascar 100-Piece Puzzles
Based on the exciting new animated motion picture from DreamWorks Animation, kids can collect all four exotic island scenes featuring Alex the Lion, Marty the Zebra, Melman the Giraffe, and Gloria the Hippo.