Toy of the Year, representing the best toy of the year - "TMX™" Elmo from Fisher-Price®
Infant/Preschool Toy of the Year, for toys designed for infant and/or preschool children - "TMX™" Elmo from Fisher-Price®
Girl Toy of the Year, for toys developed specifically for girls of any age - FurReal Friends Butterscotch Pony from Hasbro, Inc.
Boy Toy of the Year, for toys developed for boys of any age - Spy Video Car from Wild Planet Entertainment, Inc. and Disney's Pirates of the Caribbean: Dead Man's Chest Ultimate Black Pearl Playset from Zizzle LLC.
Game of the Year, including board, CD-ROM, electronic and card game formats - Cranium's Zooreka from Cranium, Inc.
Outdoor Toy of the Year, focused on toys designed for outdoor play - Fold 2 Go® Trike from Radio Flyer Inc.
Educational Toy of the Year, recognizing a toy that, through play, helps children develop special skills and/or knowledge - Smart Globe™ 2.0 from Oregon Scientific.
Activity Toy of the Year, recognizing a toy that inspires creative play through various forms of activity - Moon Sand™ from Spin Master Ltd.
Electronic Entertainment Toy of the Year, for toys that merge high-technology with creativity and imagination - Kid Tough™ Digital Camera from Fisher-Price®.
Most Innovative Toy of the Year, for the most outstanding, unique and creative toy- FurReal Friends Butterscotch Pony from Hasbro, Inc.
Specialty Toy of the Year, for toys distributed primarily through specialty retailers - Webkinz from Ganz.
Property of the Year, for the licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement- Disney Pixar's Cars from Disney Consumer Products.
