At Toy Fair, Mattel featured several exciting new Barbie toys and playsets.  Barbie, this year, is all about fashion and accessorizing.

The new Barbie Photo Fashion doll includes a digital camera on the front of Barbie's shirt. With the push of a button, the photo taken will appear as an image that will accessorize her t-shirt. The doll holds 100 images and has an internal rechargeable battery. Images can also be downloaded to the computer. This doll will be available in August 2012 and retail for $49.99.

Barbie will have a new Ultimate Closet even adults will dream about. The wardrobe will hold one fashion doll, shoes, accessories and fashions. The closet includes hangers and compartments for storage. The closet will include 1 fashion accessory and a ring that unlocks additional content in the Endless Closet Fashionistas mobile app available for iPad and iPhone from iTunes. The toy will retail for $24.99 and will be available in June 2012.

On March 23rd, 2012, in addition to popular television programming provided to children, the Disney Channel will launch a new channel, Disney Junior. Disney Junior shows will be geared for kids ages 2-7 and their families. At an event in New York City held in conjunction with Toy Fair, Disney Consumer Products debuted over 130 new toys that were developed around 4 Disney shows.

Doc McStuffins is a new show that will debut on Disney Junior and features a 6-year-old African American little girl who heals stuffed animals and toys in her backyard clinic.  Toys included in this line allow children to nurture their own toys back to health, just like Doc McStuffins. Mickey Mouse will be featured in new line featuring fun and interactive play sets, figures and vehicles inspired by the upcoming Mickey Mouse Clubhouse special, Mickey and Donald Have a Farm, premiering this fall. Minnie Mouse and Daisy Duck will run a specialty Bow-tique that sells only bowties and bows in Minnie's Bow-Toons. Jake and the Neverland Pirates was voted the #1 cable television show for boys ages 2-5 in 2011. David Arquette the voice of Skully and Sharon Osbourne, the voice of Mama Hook, were available at the event to help launch the first toy line released for this popular series.

The fun, new items debuted at the event from Disney Consumer Products that center around these 4 shows feature  many imaginative role-play toys, as well as bikes, ride-on toys and family games. These exciting offerings have been developed in conjunction with popular brands such as Fisher-Price, Just Play, VTech, Wonderland, Huffy and the Wonder Forge.

This year at Toy Fair 2012, Hasbro is "launching" a great new product! The new line is called the Koosh Galaxy line! The brand has designed a new, soft foam ball that fits in a variety of blasters that are safe and recommended for kids ages 4 and up! With all the fun of some of their NERF siblings, these will surely bit a hit with the younger sibling crowd.

February 12th in New York City is the official start of the 109th American International Toy Fair! At this 4 day event, over 1,100 different manufacturer's, exhibitors, importers, and sales agents from around the world will debut their new toy and entertainment products.

This exhilarating event, produced by the Toy Industry Association (TIA), is where I as a member of the media get a first hand look at all of the exciting new products that will be released at different times throughout the year. It's also where we get a glimpse of the new and exciting toys your children will be asking for in the 2012 holiday season! I can't wait to share all of these new toys with you!

Here I am pictured with Mr. & Mrs. Potato Head who celebrated their 60th Birthday at the Hasbro showroom. Do you have any guesses as to what the latest toy trends will be this year?