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Keriann Wilmot

What do Playskool, Sesame Street & BlogHer have in common?

By August 10, 2011

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Keri Wilmot, SEsame Street, Playskool, BlogHerSo if you have a toddler like I do, you don't have to regularly watch the Sesame Street television show before your child will be able to immediately identify Elmo, that red, silly, lovable monster, anywhere. Even as an adult, I instantly break out in a smile at the sound of these distinct voices when I witness the magical, educational power these monsters have had, not just over my child, but with many children I've worked with during my career.

A few years ago, Hasbro Inc., a toy company based in Rhode Island, formed a 10 year partnership with Sesame Workshop to bring a variety of Sesame Street co-branded toys and games to children and their families in 2011 under the Playskool line. This past year, first at Toy Fair and last week at the BlogHer convention in San Diego, I was able to witness first hand the magic of these furry monsters, with live entertainment provided by none other than Elmo, Cookie Monster and Abby Cadabby.

Words can not describe the wave of emotion that came over me in both performances, as I literally sat on the edge of my seat, with undivided attention, hanging on every word! There were some children present at the BlogHer event who I'm sure brought even unfamiliar adults to tears, when they spontaneously said hello, engaged in conversation and waved directly to their best friends right from their auditorium seat. As a parent, nothing these days tugs at my  heartstrings more than watching the raw, spontaneous emotion that children display during these amazing experiences that become priceless memories.

Disclosure: The company provided free access to this event for review purposes. For more information, please see our Ethics Policy.

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