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Fisher Price Toys - Classic Toys

History of Fisher Price, Fisher Price Classic Toys


Fisher Price is a well loved and trusted brand in most households for infant, toddler and preschooler toys. Most of us grew up with Fisher Price. Known for their excellent standards of quality and innovation when it comes to toys, Fisher Price is a legend. Celebrating its 75th Anniversary in 2005, Fisher Price is still going strong.

Fisher-Price History:

Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create our toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since.

  • In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price.

  • In 1969, Fisher Price was acquired by The Quaker Oats Company.

  • In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company.

  • In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions.

  • After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines.

    Fisher Price Classic Toys:

    The first line of Fisher Price toys was unveiled at a Toy Fair in 1931. Especially meant for toddlers, the metal pull-push toys based on characters from the books of Margaret Evans Price, the wife of Irving Price. The popular characters included Dr. Doodle, a duck dressed up in a top hat and tuxedo, and Granny Doodle.

    Over the years, Fisher Price has re-invented many of its classic all time favorite toys. Some of the favorite Fisher Price Classic Toys include:

    • Corn Popper: The Corn Popper is a classic toy which has been around for years! Toddlers love to push along this toy, and watch the little balls inside the clear plastic dome go pop. This is an excellent toy to develop walking skills, as well as provide good entertainment. It's a great deal for the price. Simple and sturdy wins the day!

    • Snap Lock Beads: These snap lock beads come in many different bright colors. Kids love to snap these beads together and make long chains out of the shapes. A great way to learn colors and develop hand eye co-ordination!

    • Shape Sorter: The classic shape sorter from Fisher Price is an all time favorite. Affordable and fun, this provides a lot of stimulation for infants as they learn how to insert the proper shapes into the lid of the container.

    • Chatter Telephone: This adorable white telephone with the smiling face is one toy that most of us remember from our childhood days! The Chatter Telephone still provides the same entertainment to our kids.

    • Rock-A-Stack: This fun rocking toy from Fisher Price is another winner. It consists of many colorful rings which have to be placed on the plastic pole, in order of size. Babies and infants have a great time with this wonderful toy as they learn colors, and sizes as well as develop their hand eye co-ordination skills.
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