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Hasbro's Product Highlights


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Ion Educational Gaming System
Ion Gaming System

Ion Gaming System


Hasbro's Playskool brand will get kids up, moving and learning this fall with a new electronic learning system. With the ION Educational Gaming System, kids, ages 3 to 7, see themselves on the family TV screen, as they move and shake their entire bodies to participate in learning adventures focused on core preschool and elementary skills. A small camera built into the console's base places the child onscreen and literally "in" the game--right next to popular characters from her favorite TV shows. Patented, motion-capture technology translates body motion into game play, enabling kids to control the action with their bodies rather than through traditional game controllers. This latest innovation from Playskool combines learning benefits and physical activity in a fun, engaging way. Includes four sample games.

At launch, the Playskool brand will release eight additional Active Learning Discs. Parents can choose between titles with learning content appropriate for kids ages 3 to 5 or 5 to 7. Each disc contains five games and offers three levels of increasingly sophisticated learning. Initial discs will feature SpongeBob SquarePants, Dora the Explorer and Blue's Clues from Nickelodeon; Scooby Doo(TM) and The Batman(TM) from Warner Bros. Consumer Products; and Bob the Builder(TM) and The Wiggles(R) from HIT Entertainment.

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